Question: I don’t think fitting works. I’ve got a driver I’ve had for a dog’s age, and I’ve been for a couple of driver fittings and they haven’t shown me they can beat it. I thought the new stuff was ...

Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

No lie: There is a perfect ball for you. Finding it, however, may require help. Michael Rich, Titleist’s manager of golf ball fitting and education, has some ideas. We don’t talk about swing speed at ...