B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...

B2B marketers tend to be excluded from most articles, case studies and examples. Even when we get mentioned, our marketing efforts are bucketed as “B2B” and not industry-specific. However, there are ...

Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms – Google, LinkedIn, Microsoft, and more – plus expert tactics to reach ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

The platform works brilliantly for consumer brands because their strategies align with consumer behavior, but B2B operates in an entirely different universe with complex buying journeys involving ...

What would happen if you asked everyone at your next meeting to name their favourite advert of recent years? Chances are a good few would mention a John Lewis Christmas ad. And how about if you asked ...

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...

In April, Signal Hill Insights shared research revealing that senior executives are twice as likely to be “power listeners” of podcasts and on-demand audio. Now they’re unveiling more data on how B2B ...

To many, B2B marketing has traditionally been jargon-laden and dense, weighed down by work that hammers business targets with dreary copy, imagery and promises of solutions to their problems. But ...