With 6.7 million TikTok followers and a seemingly endless supply of cucumbers, Logan Moffitt epitomizes what it means to be an influencer: literally impacting the choices consumers make, in his case, ...

If you’ve been on social media at all over the past few months, you’ve probably seen that “Cucumber Guy” in one of his many cucumber salad videos. For the uninitiated, these videos feature ...

Another week, another viral food trend that sends the world into chaos. Today, a cucumber takes centrestage – and this time it’s not to scare cats. The internet is a weird but wonderful place. A few ...

Every now and then, cooks collectively crown a new “it” vegetable, as if the produce aisle were the site of Hollywood-style auditions. Kale, of course, reigned for years. Avocados topped so many ...