As more consumers turn to their mobile device before desktop, Google continues to improve on reporting features in AdMob. The company most recently updated the AdMob software development kit (SDK) to ...

AdMob is an app that provides in-app ads solution for app developers. And now, Google has released the AdMob mobile app for Android devices on the Google Play Store. Android app developers, whose apps ...

AdMob is a mobile advertising company and system that, in May 2010, was acquired by Google. Some Android developers who create applications and games for Android smartphones use the AdMob advertising ...

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

These days, more and more app developers are eschewing the pay-to-download business model in favor of making money from their creations in other ways. This is particularly true on Android, where users ...

Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest Global Games Market ...

Mobile ad network AdMob is launching a way for developers who don’t have the money for a big advertising campaign to get attention in Apple’s increasingly crowded iPhone App Store — an advertising ...